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Unit 1 - Understanding business activity
1 GCSE Business Activity  Explained | Needs, Wants, Factors of Production & Opportunity Cost
2 GCSE Classification of Businesses Explained | Primary, Secondary, Tertiary Sectors & Public vs Private
3 GCSE Enterprise & Business Growth Explained | Entrepreneurs, Business Plans & Measuring Company Size 
4 GCSE Choosing a Business Structure Explained | Sole Trader, Partnership & Limited Company 
5 GCSE Business Objectives Explained | Profit, Growth, Survival & SMART Targets  
 Unit 2 - People in Business
1 GCSE Motivating Employees Explained | Maslow, Taylor, Herzberg & Financial vs Non-Financial Methods
2 GCSE Organisation & Management Explained | Organisational Structures, Span of Control & Leadership 
​3 GCSE Leadership Toolkit Explained - Leadership Styles, Decision-Making & Effective Management 
4 GCSE Trade Unions Explained | Collective Bargaining, Industrial Action & Employee Rights   
5 GCSE Recruitment & Selection Explained | Internal vs External Recruitment, Interviews & Job Descriptions 
6 GCSE Workforce Reduction Explained | Redundancy, Dismissal & Downsizing
Unit 3 - Marketing
1 GCSE Marketing, Competition & Customers Explained | Market Orientation & Competitive Advantage
​2 GCSE Niche vs Mass Marketing Explained | Market Segmentation & Target Markets 
3 GCSE Understanding Customer Needs Explained | Market Research, Consumer Behaviour & Data Collection 
​4 GCSE The Product Element Explained | Marketing Mix (4Ps), Product Life Cycle & Branding 
5 GCSE The Price Element Explained | Pricing Strategies, Cost-Based & Competitive Pricing 
6 GCSE The Place Element Explained | Distribution Channels & Marketing Mix 
7 GCSE The Promotion Element Explained | Advertising, Sales Promotion & Marketing Mix ​